Revolutionize Coaching and Feedback in Your Organization

Welcome to Refract, where we make coaching and feedback seamless and impactful. Discover our innovative platform designed to enhance performance management through intuitive video and audio feedback tools. Whether you’re managing a team or training staff, Refract simplifies the way you communicate, learn, and grow together.

Who We Are

Refract was born from our own experiences. Developing a coaching culture with regular feedback is hard without the right tools. Giving feedback isn’t easy and receiving it can be just as hard.  We wanted to help managers, peers, observers and trainers have maximum impact on performance, where time is always a premium. That’s why we built Refract.

What We Do

Refract makes coaching and frequent feedback easier and more effective. Record or upload video or audio, tagging moments of a timeline with customized tags, comments and optionally scores. By skipping between tagged moments, reflections can be shared with ideas, praise and corrective feedback.

Our Platform

Our web-based platform and dedicated apps allow users anywhere to record, upload and review video, on any device. As well as capturing data on individual performance, dashboards display trends and insight across a campaign, group or organization. Privileges and sub-accounts can allow multiple departments or clients to use Refract with autonomy.

Enhanced Coaching Tools Record or upload your coaching sessions and tag key moments for easy reference. Our platform allows you to annotate with customized tags and comments, making every coaching opportunity more effective.

Real-Time Feedback Provide instant feedback by skipping directly to tagged moments. Share praise, ideas, and corrective feedback efficiently to foster a culture of rapid development.

Comprehensive Analytics Gain insights into performance trends with our detailed analytics dashboard. Understand your team’s strengths and areas for improvement with data-driven analysis.

Accessible Anywhere Our cloud-based platform is accessible on any device, anywhere. This means you can continue to coach, feedback, and develop your team whether you’re in the office or on the go.

Hear from our satisfied clients who have transformed their organizational culture with Refract. Learn how our tools have helped them achieve remarkable improvements in performance and employee satisfaction.

Call to Action

Ready to revolutionize your coaching and feedback processes? Sign up for a free trial today or contact us for a personalized demo!